Having A Vision As An Entrepreneur


Entrepreneur identifies a problem or a need in the society and seek to find solution to these problems. A business is created in an effort to provide solution to an identified problem or need. The entrepreneur should know why the business exist. This is called the mission of the business. The first step to building a successful business is to understand the purpose of the business. A mission describes the organization’s basic function in society, in terms of products and services it produces for its customers.

 

A company’s mission might be to promote healthy living. This will serve as a guide in terms of the products and services it will offer to its target customers. Such a company will offer healthy foods and advocate for general wellness and fitness programs.  The mission of Beyond Meat, a Company in the U.S,  is to find better ways of feeding the future. The company is committed to fighting the four growing global issues: human health, climate change, decreasing natural resources, and animal welfare. Because of concern for animal welfare, the Company uses innovative technology to make plant-based meat that is friendly to the environment, yet provides almost the same or even more amount of protein whilst tasting almost the same.

Importance of Mission Statement

1.       1.         Provides a sense of focus

The mission statement keeps entrepreneurs focused on the most important part of the company’s purpose. It guides the company on track in terms of what the company seeks to achieve or the problem it intends to solve. Without the mission statement, the company can lose focus and drift from its original purpose.

2.       Shapes the Company culture

Company culture refers to the shared beliefs, attitude and way of doing things in an organization. Company culture encompasses a variety of elements, including work environment, company mission, leadership style, values, ethics, expectations, and goals. Mission has an influence on company’s culture. A company whose mission is to care for the vulnerable in society is likely to have a culture of compassion, empathy, love and respect.

3.       Mission drives action

The mission statement acts as a constant reminder of what your company stands for. It gives you the inner drive and motivation to persevere in the midst of difficulties and challenging times.

Having a mission is very important for a business to succeed. It provides a sense of focus and purpose for the business.

 

 

 

 

 

 

 


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